DIRA
DIRA is an Egyptian Cloth brand for modest hijab wear, owned by Dina & Rania
the name DIRA came from taking the first two letters of their names.
DIRA is an Egyptian Cloth brand for modest hijab wear, owned by Dina & Rania
the name DIRA came from taking the first two letters of their names.
Challenges:
Despite of the early stage of the brand, but the concept of the brand was very clear to the owners, they wanted to evoke the Arabian identity and the slogan of their brand "back to the roots".
Despite of the early stage of the brand, but the concept of the brand was very clear to the owners, they wanted to evoke the Arabian identity and the slogan of their brand "back to the roots".
Solution:
we built a visual identity that represents the Arabian identity with a hint of modesty to match the brand concept, slogan, name & solution they give by their business.
we built a visual identity that represents the Arabian identity with a hint of modesty to match the brand concept, slogan, name & solution they give by their business.
Logo typography is Created by El-Messirri font
